Wash In The City...for people on the go!

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future”
- Jeremiah 29:11

SWOT ANALYSIS:

I	Strengths

	•	Franchise concept caters to a fundamental need
	•	Established market niche composed primarily of middle class and young urban professionals
	•	Full laundry and dry cleaning services with free pick up and delivery
	•	Affordable and complete investment package

II	Weaknesses

	•	Lack of marketing program
	•	Lack of trained staff

III

Opportunities

	•	Minimum investment required to open a pick up station effectively guarantees expansion for the franchisee
	•	Upper market niche can be further developed to include corporate market such spas, hotels, etc
	•	Home-based business opportunity for pick up stations

IV	Threats

	•	Price war: Bargains and discounts offered by low-market laundry shops
	•	Rising per unit cost of electric and water

INVESTMENT MATRIX:

I	Full Laundry Shop: P750,000.00

	•	Required daily sales of P4,500.00
	•	ROI in 13 months

II	Pick-Up Station P97,500.00
	• Required daily sales of P2,500.00 • ROI in 8 months

Note:

	*	Franchise Term of 5 years
	*	Continuing Fees: Marketing Support Fund (MSF) is 2% of Gross Sales net of VAT for Full Laundry Shop and 3% for Pick-Up Stations. Service Fee is 5% of Gross Sales net of VAT
	*	Full Store Franchise is a pre-requisite of an application for Pick-Up Station/s.

FREQUENTLY ASKED QUESTIONS:

[I]	Do you guarantee that I will make a lot of money? The answer to this is quite simply, “NO”. We hope that you will do well in this endeavor however, this is not a “get-rich-quick” scheme and as in all legitimate business ventures, there are risks involved. We, however, guarantee that your partnership with us will allow you to better navigate the industry, minimize risk and avoid common pitfalls committed by starting entrepreneurs, which will ultimately contribute to your success.

[2]	What does the service fee cover? The service fee payable by a franchisee covers a number of continuing services and benefits provided after the initial opening by the franchisee of his/her outlet such as (but not limited to): Continuing assistance and supervision, consultation with us regarding marketing strategies, availability of new services, etc.

[3]	Can the franchise agreement be terminated? Provided the terms of the signed contract are observed and kept by both parties, the franchise will continue to its full term and thereafter, can be renewed subject to the provisions of the Franchise Agreement.

[4]	Can I sell my franchise? Yes, a franchisee has the right to sell the franchise for whatever profit or gain he/she may obtain however, as set forth in the provisions of the Franchise Agreement, the Franchisor has the Right to First Sale. Should the Franchisor choose not to exercise this right, they will process the request and advise accordingly regarding the suitability of the candidate as the new franchisee. Fees related to the sale of a franchise are outlined in the franchise agreement.

[5]	What does the franchise fee cover? The Franchise Fee gives the franchisee the right to own and operate a WASH IN THE CITY Franchised Branch in a specified location using WASH IN THE CITY business systems and the trademarks.The fee also covers pre-operating expenses, set- up costs, franchisee training at one of our locations and at his/her location prior to the opening of his/her business, etc. The franchise fee is included in the Investment Package.

[6]	Can I own more than one "Wash in the City" branch? Yes! It is common practice for franchisees to own multiple locations. However, you must demonstrate how you will operate more than one location and be active and hands-on in all branches. A proven track record of at least 12 months operation of one branch is required before request for opening multiple branches can be considered and approved.

[7]	Can you help me look for sites if I still don't have one? Yes. However, it is still your responsibility to conduct an independent market study and prove the viability of the business location as prescribed in the application process.

[8]	Where do I go from Here? If you are interested in taking the next step, kindly send an email inquiry to The Managing Director at info@washinthecity.com.ph or visit our Contact Us page for details.

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